This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our services.

1. Information We Collect

We may collect the following types of information:

Personal Information

• Name
  
  
• Address
  
  
• Email address
  
  
• Phone number
  
  
• Emergency contact information
  
  

Dog Information

• Dog’s name, breed, age, and relevant behavioural history
  
  
• Veterinary details
  
  
• Medical conditions or training-related considerations
  
  

Booking & Payment Information

• Session/class bookings
  
  
• Payment records (we do not store full card details)
  
  

Media (Photos & Videos)

• Photos or videos taken during dog walks, training sessions, or classes
  
  
• Used for updates, social media, or promotional content unless you opt out
  
  

2. How We Use Your Information

We use your information to:

• Provide dog walking, training, and class services
  
  
• Maintain accurate dog behaviour and safety records
  
  
• Contact you regarding bookings, changes, or emergencies
  
  
• Process payments and maintain financial records
  
  
• Share photo/video updates of your dog (unless you request otherwise)
  
  
• Improve our services
  
  

3. Legal Basis for Processing (UK GDPR)

We process your information under the following lawful bases:

• Contract: To provide the services you have booked
  
  
• Consent: For photos, marketing, and optional communications
  
  
• Legitimate Interests: For business operations and service improvement
  
  
• Legal Obligation: For tax, insurance, or regulatory requirements
  
  

4. Photos, Videos & Social Media (Default Opt-In)

As part of our services, we may take photos or videos of your dog during walks, training sessions, or classes.

These may be used for:

• Social media
  
  
• Website content
  
  
• Marketing materials
  
  
• Progress updates
  
  

If you do not want your dog’s photo or video used, you must let us know explicitly in writing (email or message).

If we do not receive an opt-out request, we assume consent is granted.

You may request removal or withdrawal of consent at any time.

5. Data Storage & Security

We store your information securely using password-protected systems and take reasonable steps to prevent loss, misuse, or unauthorised access.

6. Sharing Your Information

We only share your data when necessary, such as:

• With veterinarians in the case of an emergency
  
  
• With payment processors
  
  
• With insurance providers if required
  
  

We never sell or trade your personal information.

7. Data Retention

We retain your personal data only for as long as necessary to:

• Provide our services
  
  
• Meet tax, insurance, or legal obligations
  
  

After this period, your data is securely deleted.

8. Your Rights (UK GDPR)

You have the right to:

• Access your personal data
  
  
• Request corrections
  
  
• Request deletion (where lawful)
  
  
• Withdraw consent (e.g., photo use)
  
  
• Object to certain processing activities
  
  

To exercise any of these rights, contact us at:

Elliw@eryricanine.com

9. Contact Information

If you have any questions about this Privacy Policy, please contact:

Eryri Canine

Email: Elliw@eryricanine.com